In 2018, I received a small envelope addressed to my six and four-year-old boys from a family friend in Ohio. It was “bandages,”! However, to great surprise, my then six-year-old understood the significance of this bandage. It wasn’t any bandage; it was a bandage that matched their skin color from the brand Tru-Colour Products, LLC.https://www.indiegogo.com/projects/tru-colour-bandages#/
Why didn’t I think of this? But more surprisingly, Why didn’t the brand Band-Aid who has been in business for 100 years think of this? Nevertheless, during the recently Black Lives Matter movement, more corporations have started to think about the black and brown community. Well, thanks! And now Band-Aid brand has diverse colors for us.
About Tru-Colour Products, LLC
Tru-Colour® Products, LLC started in 2013 by a white Chicago dad, Toby Meisenheimer. He has two biological kids and three black kids and one black foster child, which they adopted in 2009.
“I just want my kids, who are already gonna struggle with the fact that they don’t have the same skin color as their dad, I want them to see they were made as just as authentic and just as beautiful and the bandage market needs to reflect that,”
– Meisenheimer said to Huffington Post
According to their website, the company standard is to “embrace Diversity In Healing®”. Tru-Colour believes in the beauty of the individual and exists to provide skin-tone shade bandages and kinesiology tape for everyone. They offer three different skin tone shades based on the Fitzpatrick scale(See below) that categorizes different complexions according to their tolerance to sunlight.
The four different shades are:
- Pale White to Fair skin tone bandages are available in aqua packaging.
- Olive – Moderate Brown skin tone bandages are available in green packaging.
- Brown – Dark Brown skin tone bandages are available in orange packaging.
- Dark Brown – Black skin tone bandages are available in purple packaging.
Tru-Colour Bandages are cruelty-free. No animals are involved in the making or testing of our products. These bandages can be purchased at any Target store/online, Amazon or on their website.
Founded in 2018 in my hometown of Columbus, Ohio, Browndages is a small black family business. Browndages was the idea of a husband and wife duo, who were simply trying to fill a void they saw within their own family. The only issue my boy’s had with the Tru-Colours brand is that they wanted characters on their bandages. Nevertheless, Browndages delivered, they offer 6 different boxes of bandages with characters on them.
They are not in larges stores like Target or Amazon yet. However, they can be purchased on its website and specific locations around the country.
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Good morning family! Welcome to all of our new followers and 👋🏽 to all the oldies but goodies! We would like to express our sincere and heartfelt thank you for all of the tags, shares and purchases over the last couple weeks. We know it’s a turbulent time we are living in, so that’s makes us even more grateful that you all have taken your time and resources to support. We thank you and we love you all. #browndages #blackownedbusiness #smallbusiness #blacklivesmatter ✊🏽✊🏾✊🏿 #perfectbandageforbrownskin
Johnson & Johnson – Band-Aid
Band-Aid is a parent company of Johnson & Johnson (founded in 1920). They finally announced it would launch a new range of inclusive bandages that don’t just match white skin. This comes after the recent protests of George Floyd and Black Lives Matter. The makers of the brand, Band-aid, told NBC News in a statement that it applauds “the work of Tru-Colour on this inclusive product.
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We hear you. We see you. We’re listening to you. We stand in solidarity with our Black colleagues, collaborators and community in the fight against racism, violence and injustice. We are committed to taking actions to create tangible change for the Black community. We are committed to launching a range of bandages in light, medium and deep shades of Brown and Black skin tones that embrace the beauty of diverse skin. We are dedicated to inclusivity and providing the best healing solutions, better representing you. In addition, we will be making a donation to @blklivesmatter. We promise that this is just the first among many steps together in the fight against systemic racism. We can, we must and we will do better.
After recent protests regarding George Floyd and the Blacks Lives Matter movement, Band-Aid pledged to make a donation towards the Black Lives Matter movement. A spokesperson of the company told CNN that Band-Aid will be donating $100,000 to the protest.
Other bandage brands
- The Ebon-Aide business folded almost 15 years ago. They sold colours with names like Black Liquorice, Coffee Brown, Cinnamon, and Honey Beige. You can find some of their products sold on ebay and/or Amazon.
- Nuditone is an up and coming UK/EU brand. They now offer ‘wound discretion’ to people of colour in the UK and Europe. They will soon be available on Amazon.
Our Story | TruColour Bandages – Tru-Colour Bandages. https://trucolourbandages.com/pages/about
How to Find Band-Aids That Match Your Skin Tone. https://lifehacker.com/how-to-find-band-aids-that-match-your-skin-tone-1834380659
Band-Aid Adds Non-White Skin Tones – Adweek. https://www.adweek.com/brand-marketing/band-aid-adds-non-white-skin-tone-bandages-after-a-previous-failed-attempt/