25 Influential Black Social Media Creators Shaping Our Culture Today

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Social media has become a powerful platform for creativity, activism, and cultural expression, and Black creators are leading the charge in shaping trends and driving meaningful conversations. From entertainment to advocacy, these influencers are redefining digital spaces with authenticity and innovation. Here’s a list of 25 influential Black social media creators who are making waves in 2025.

Why Black Creators Matter in Social Media

Black creators bring unique perspectives that resonate globally. Their ability to blend personal experiences with universal themes has transformed platforms like Instagram, TikTok, and YouTube into spaces of empowerment and inspiration. Whether it’s through viral dances, educational content, or advocacy campaigns, their contributions are invaluable.

The Influencers You Should Know

1. Marques Brownlee (@mkbhd)

Marques Brownlee, born on December 3, 1993, is a prominent tech reviewer and YouTuber. Known as MKBHD, he has built a massive following of over 19.6 million subscribers on his main YouTube channel as of 20241. Brownlee’s content focuses on high-quality tech reviews, interviews with industry leaders, and insightful commentary on the latest gadgets and technology trends.

Key achievements:

• Starred in “Retro Tech,” a YouTube Original series exploring iconic gadgets
• Received an honorary doctorate from Stevens Institute of Technology in 2024
• Named one of the “AI Creators You Need to Know” by Edelman
• Professional ultimate frisbee player, winning championships with teams like New York Empire and New York PoNY

2. Tabitha Brown (@iamtabithabrown)

Tabitha Brown is an Emmy award-winning actress, New York Times bestselling author, and social media sensation with nearly 10 million followers on TikTok and Instagram2. Known as “America’s Mom,” she’s recognized for her unique approach to veganism and relatable humor.

Notable accomplishments:

• Host of shows on the Food Network and Ellen Digital Network
• Starred in Showtime’s “The Chi”
• Released “I Did A New Thing: 30 Days to Living Free,” her latest NYT bestseller
• Launched a limited-edition collaboration with Target, featuring home goods, kitchen tools, and vegan pantry staples
• Co-founder of the healthy haircare line Donna’s Recipe

3. Wisdom Kaye (@wisdomkaye)

Wisdom Kaye, born on April 4, 2001, is a Nigerian-American model and social media personality known for his fashion-related content3. Vogue has dubbed him “TikTok’s best-dressed guy.”

Career highlights:

• Scouted by IMG Models via their social media team
• Made his runway debut at Balmain’s S/S 2022 fashion show
• Worked with major brands like Dior, Fendi, Ralph Lauren, and Coach New York
• Went viral for creating high-fashion outfits based on Marvel Cinematic Universe characters
• Featured on Teen Vogue’s “21 Under 21” list in 2021 and Forbes’s “30 Under 30” in 2023
• Boasts over 6 million followers on Instagram and 12.2 million on TikTok as of August 2024

4. Jackie Aina (@jackieaina)

Jackie Aina, born in 1987, is a prominent beauty and wellness creator known for her authenticity and advocacy for BIPOC representation in the beauty industry4.

Career milestones:

• Started as a makeup artist after obtaining her cosmetologist certificate
• Gained popularity on YouTube with makeup tutorials targeting people of color
• Collaborated with major brands like e.l.f. Cosmetics, Sigma Beauty, Too Faced, and Anastasia Beverly Hills
• Instrumental in expanding Too Faced’s foundation range from about two dozen shades to 35
• Co-founder of the healthy haircare line Donna’s Recipe
• Launched various product lines with Target, including popular McCormick seasoning blends

5. Khaby Lame (@khaby00)

Khaby Lame, 24, is the most-followed individual on TikTok, with 162 million followers as of 20245. Born in Senegal and raised in Italy, he rose to fame during the pandemic with his silent comedy skits.

Recent developments:

• Earned $16.5 million in deals in 2023
• Partnered with brands like Google, State Farm, and Pepsi
• Featured as a character in the popular video game “Fortnite”
• Ambassador for fashion company Hugo Boss
• Collaborated with celebrities like Naomi Campbell and Robert Downey Jr.
• Set to star in “00Khaby,” a comedy spy movie, with filming starting in July 2024
• Aspires to expand his career in cinema, both as an actor and writer

6. Brittany Packnett Cunningham (@mspackyetti)

Brittany Packnett Cunningham is a prominent activist, educator, and writer working at the intersection of culture and justice. Born on November 12, 1984, she has become a leading voice in social change and empowerment6.

Key achievements and roles:

• NBC News and MSNBC contributor
• Host of the podcast “UNDISTRACTED”
• Founder and Principal of Love & Power Works, a social impact agency
• Former co-host of “Pod Save The People,” named iHeart Radio’s Best Political Podcast of 2019
• Member of President Obama’s 21st Century Policing Task Force and the Ferguson Commission
• Vice President of Social Impact at BET37

Recent activities:

• Published “We Are Like Those Who Dream,” a collection of speeches by famous Black women, in 20245
• Continues to speak out against racism and injustices, recently pulling her podcast from Spotify in protest of Joe Rogan’s content58
• Graced the cover of British Vogue in September 20204

7. Jalaiah Harmon (@jalaiahharmon)

Jalaiah Harmon is an American dancer and content creator from Fayetteville, Georgia, best known for choreographing the viral Renegade Dance on TikTok9.

Key facts:

• Created the Renegade Dance in September 2019 to K Camp’s song “Lottery”
• Initially posted the dance on Funimate and Instagram before it spread to TikTok
• The dance went viral, becoming one of the most popular on TikTok in 2020
• Initially struggled to receive credit for her creation as other creators gained popularity from the dance
• Eventually recognized as the original creator after a New York Times feature

Career developments:

• Professional dancer and content creator
• Her story highlighted issues of proper attribution and credit for Black creators on social media platforms
• Gained recognition and opportunities after being identified as the Renegade Dance creator

8. Ava DuVernay (@ava)

Ava DuVernay is an acclaimed filmmaker, director, and producer known for her groundbreaking work in film and television.

Notable works:

• Directed “Selma” (2014), becoming the first Black female director to be nominated for a Golden Globe Award
• Created and executive produced the television series “Queen Sugar” (2016-2022)
• Directed “A Wrinkle in Time” (2018), making her the first woman of color to direct a live-action film with a budget over $100 million
• Created the miniseries “When They See Us” (2019), which earned critical acclaim and multiple Emmy nominations

Recent projects:

• Directed and produced “Origin” (2023), based on the book “Caste: The Origins of Our Discontents” by Isabel Wilkerson
• Continues to use her social media platforms to amplify diverse voices and advocate for social justice causes

9. Coco Bassey (@cocobassey)

C

oco Bassey is a lifestyle influencer and content creator known for her fashion, beauty, and travel content.

Key aspects of her work:

• Blends luxury fashion with accessible style tips
• Shares content celebrating her Nigerian heritage
• Focuses on creating aspirational yet relatable lifestyle content

Recent developments:

• Collaborated with major fashion and beauty brands
• Expanded her content to include more travel and cultural experiences
• Growing presence on Instagram and YouTube, with a focus on high-quality visual content

10. Dayna Bolden (@daynabolden)

Dayna Bolden is a lifestyle influencer focusing on beauty, self-care, and living boldly. She inspires women to embrace their individuality through her content on TikTok and Instagram.

Key aspects:

• Known as a “Boss Mom,” she shares practical tips on lifestyle and self-care.
• Collaborates with beauty brands to promote products that align with her values.
• Has a growing presence on TikTok, where she engages with her audience through interactive content.

Recent developments:

• Expanding her brand to include more lifestyle and wellness content.
• Partnering with brands to create sponsored content that resonates with her audience.

11. Michaela Coel (@michaelacoel)

Michaela Coel is a British actress, writer, and producer known for her groundbreaking work in television. She is best recognized for creating and starring in the BBC series “I May Destroy You,” which earned her numerous awards.

Key achievements:

• Won the BAFTA TV Award for Best Actress and Best Writer for “I May Destroy You.”
• Featured in Time Magazine‘s 100 Most Influential People in the World in 2021.
• Uses her platform to discuss social issues and promote diversity in media.

Recent projects:

• Continues to advocate for more representation in the entertainment industry.
• Collaborates with other creatives to produce impactful storytelling.

12. Faith NYC (@faithnyc)

Faith NYC is an artist and content creator who focuses on faith-based content. She uses her platform to uplift and inspire her audience through stories of faith and resilience.

Key highlights:

• Known for her positive and uplifting messages on social media.
• Collaborates with other faith-based influencers to create engaging content.
• Expanding her reach by sharing personal stories and experiences.

Recent developments:

• Partnering with faith-based organizations to amplify her message.
• Creating content that bridges spirituality with everyday life.

13. Michelle Williams (@michellewilliams)

Michelle Williams is a singer, actress, and mental health advocate. She rose to fame as a member of Destiny’s Child and has since become a prominent voice in the entertainment industry.

Key achievements:

• Starred in Broadway productions like “Chicago” and “Aida.”
• Advocates for mental health awareness, using her platform to share her personal struggles and recovery journey.
• Collaborates with brands to promote wellness and self-care.

Recent projects:

• Continues to perform and act while focusing on mental health advocacy.
• Partners with organizations to support mental health initiatives.

14. Notkarltonbanks (@notkarltonbanks)

Not Karlton Banks is a comedian and content creator known for his humorous takes on social issues. He uses his platform to address serious topics with humor and insight.

Key highlights:

• Known for his comedic sketches that tackle racism and social justice.
• Collaborates with other comedians to create impactful content.
• Expanding his reach by engaging with his audience through interactive videos.

Recent developments:

• Partnering with brands to create sponsored content that aligns with his comedic style.
• Creating content that challenges societal norms through humor.

15. Nyma Tang (@nymatang)

Nyma Tang is a beauty influencer and advocate who challenges the beauty industry to prioritize inclusivity. She is known for her “The Darkest Shade” series, which reviews makeup products for darker skin tones.

Key achievements:

• Collaborated with major brands like MAC Cosmetics to promote diversity.
• Advocates for better representation of darker skin tones in advertising.
• Uses her platform to educate followers on colorism and beauty standards.

Recent projects:

• Continues to work with brands to expand their product offerings for diverse skin tones.
• Partners with other influencers to amplify the message of inclusivity in beauty.

These influencers represent a diverse range of talents and passions, from lifestyle and beauty to entertainment and advocacy. They continue to inspire and shape cultural conversations through their unique perspectives and creative content.

16. Shermann “Dilla” Thomas (@6figga_dilla)

Shermann “Dilla” Thomas is a Chicago-based urban historian and TikTok creator who has gained widespread recognition for his engaging and educational content about Chicago’s history. Known as the “TikTok Historian,” Dilla uses his platform to share fascinating stories about Chicago’s neighborhoods, landmarks, and cultural contributions, often highlighting Black history.

Key achievements:

• Named the 2022 Tourism Ambassador of the Year by Choose Chicago.
• Appointed Brand Ambassador and Chief of Social Media for the DuSable Black History Museum and Education Center in 2025.
• Conducts Chicago Mahogany Tours, offering immersive experiences about Chicago’s history.
• Featured on national platforms like The Today Show and NPR.

Why he’s influential: Dilla’s ability to make history accessible and relatable has helped him build a loyal following while changing perceptions about Chicago. His work bridges education, culture, and storytelling, making him a standout creator.

17. Jessica Nabongo (@thecatchmeifyoucan)

Jessica Nabongo is a travel influencer, author, and entrepreneur who made history as the first Black woman to visit every country in the world. Her Instagram account documents her global adventures, offering insights into diverse cultures while promoting inclusivity in travel.

Key achievements:

• Published a bestselling book, The Catch Me If You Can, chronicling her journey to all 195 countries.
• Collaborates with major travel brands to promote sustainable tourism.
• Advocates for representation in the travel industry by highlighting underrepresented destinations.

Why she’s influential: Jessica’s content inspires people to explore the world while embracing cultural diversity. Her storytelling challenges stereotypes about Black travelers and encourages others to dream big.

18. Kalen Allen (@thekalenallen)

Kalen Allen is a comedian, actor, and social media personality who rose to fame through his hilarious food reaction videos on YouTube. He later became a regular contributor on The Ellen DeGeneres Show and has since expanded his career into acting and advocacy.

Key achievements:

• Starred in films and TV shows, including An American Pickle (2020).
• Uses his platform to advocate for LGBTQ+ rights and racial equality.
• Hosts his own podcast, OMKalen, where he discusses pop culture and social issues.

Why he’s influential: Kalen’s infectious personality and comedic talent have earned him millions of followers across platforms. His ability to balance entertainment with advocacy makes him a powerful voice in digital media.

19. Eunique Jones Gibson (@euniquejg)

Eunique Jones Gibson is an entrepreneur, photographer, and activist best known for creating the Because of Them We Can campaign, which celebrates Black excellence through photography and storytelling. Her work combines creativity with activism to inspire future generations.

Key achievements:

• Founded Because of Them We Can, a media platform highlighting Black achievements.
• Launched campaigns that celebrate cultural milestones like Black History Month and Juneteenth.
• Advocates for representation in media through her creative projects.

Why she’s influential: Eunique’s work empowers communities by showcasing positive narratives about Black culture. Her ability to combine art with activism has made her a trailblazer in digital storytelling.

20. Jay Versace (@jayversace)

Jay Versace is a comedian, music producer, and social media influencer who first gained fame on Vine before transitioning to platforms like Instagram and Twitter. Known for his quirky humor and unique personality, Jay has also made waves as a Grammy-winning music producer.

Key achievements:

• Produced tracks for artists like Tyler, The Creator on Grammy-winning albums (Call Me If You Get Lost).
• Transitioned from comedy into music production while maintaining his social media presence.
• Advocates for mental health awareness and creative expression among young people.

Why he’s influential: Jay’s versatility as both an entertainer and music producer highlights his creative range. His ability to reinvent himself while staying authentic resonates with audiences across generations.

These creators continue to shape culture through their unique talents, perspectives, and contributions across various industries—from history and travel to comedy and activism. They inspire millions while driving meaningful conversations online.

21. Evelyn from the Internets (@evelynfromtheinternet)

Evelyn Ngugi, known as “Evelyn from the Internets,” is a digital content creator, writer, and actress.

Key achievements:

• Known for her witty commentary on pop culture and social issues
• Collaborated with major brands like Google and Netflix
• Featured in Forbes 30 Under 30 list for Media in 2019
• Hosts the podcast “Say Your Mind”

Why she’s influential: Evelyn’s relatable humor and insightful commentary on Black culture and millennial life resonate with a wide audience.

22. Donovan Ramsey (@donovanxramsey)

Donovan Ramsey is a journalist and author focusing on issues of race, politics, and culture.

Key achievements:

• Author of “When Crack Was King: A People’s History of a Misunderstood Era”
• Contributor to publications like The New York Times, GQ, and The Atlantic
• Known for in-depth reporting on social justice issues

Why he’s influential: Ramsey’s work brings critical conversations about race and politics to social media, educating and engaging his followers.

23. Franchesca Ramsey (@chescaleigh)

Franchesca Ramsey is a writer, actress, and video blogger known for her socially conscious content.

Key achievements:

• Former host of MTV’s “Decoded”
• Author of “Well, That Escalated Quickly: Memoirs and Mistakes of an Accidental Activist”
• Creates content addressing racism, sexism, and other social issues

Why she’s influential: Ramsey’s ability to tackle complex social issues with humor and accessibility makes her a powerful voice in online activism.

24. Rickey Thompson (@rickeythompson)

Rickey Thompson is a comedian, actor, and social media personality known for his energetic and positive content.

Key achievements:

• Starred in the YouTube Original series “Foursome”
• Named to Forbes 30 Under 30 list for Social Media in 2020
• Collaborated with fashion brands like Coach and Calvin Klein

Why he’s influential: Thompson’s upbeat personality and LGBTQ+ representation make him a beloved figure, especially among Gen Z audiences.

25. Yara Shahidi (@yarashahidi)

Yara Shahidi is an actress, model, and activist known for her roles in “Black-ish” and “Grown-ish.”

Key achievements:

• Founded Eighteen x 18, an initiative to increase youth voter turnout
• Named to TIME Magazine’s 30 Most Influential Teens list multiple times
• Uses her platform to advocate for diversity in media and social justice causes

Why she’s influential: Shahidi’s combination of acting talent and passionate activism makes her a role model for young people engaged in social causes.

Conclusion

These 25 influential Black social media creators are redefining digital spaces with authenticity and innovation. From tech and beauty to advocacy and entertainment, they inspire millions while driving meaningful conversations. Their impact extends beyond the digital realm, shaping industries and challenging stereotypes. They remind us that social media can be a powerful tool for education, empowerment, and community building. Follow them to stay inspired and connected with the voices shaping our culture today!