How the Vegan TikTok star, Tabitha Brown became “America’s Mom”


I found comfort and inspiration in the virtual world during the pandemic, when we were all cooped up in our homes. One person in particular, Tabitha Brown, won my heart and brought joy into my life. I recall excitedly anticipating her videos on Facebook and TikTok, soaking up her contagious optimism, delectable vegan meals, and consoling presence. Her transformation from a vegan TikTok celebrity to a powerful cultural icon has been nothing short of amazing. I couldn’t resist the impulse to taste that Whole Foods BLT sandwich which made her famous. As a long-time vegetarian, she encouraged me to try a plant-based diet, and as a result, I started my journey away from dairy, which at times is really hard. Additionally, I was extremely moved by Tabitha’s inspirational comments since I admired her as a powerful black woman. Who wouldn’t be inspired by a black woman that everything she touches turns to gold, and in the midst of it all she is humble and Thanks God for her many blessings.

Who Is Tabitha Brown?

Tabitha Bonita Brown was born on February 4, 1979, in Eden, North Carolina, U.S. She is an American social media personality and actress. Tabitha Brown is an American actress and social media influencer. In 2020, she became very well-known on the internet for her online video content. It displayed vegans’ lifestyle, and she incorporates humour and motivational speaking that has lifted many people.

HuffPost has specially described Brown as “America’s Mom”. Her content has been complemented and deemed by critics as “comforting and calming”.

Her Early Life 

Born in Eden, North Carolina, but raised in Stoneville. America’s Mom moved back to Eden for school. She majored in fashion design at Miami International University of Art & Design but dropped out at age 19.

She struggled a lot financially and moved back to North Carolina, in Greensboro, where she lived for five years. There, she married Chance Brown and gave birth to her first child and daughter, Choyce. Then in 2012, they had a son, Queston.

In 2002, Brown got a job as the co-host of a local late-night show. There she got to interview a lot of celebrities who performed at the Greensboro Coliseum Complex. She relocated with her husband to Los Angeles, where she tried out as a stand-up comedian.

Unfortunately, she was unsuccessful in booking acting jobs. After six months, she moved between North Carolina and Los Angeles to take care of her mother, who had developed Amyotrophic lateral sclerosis (ALS).

Her Career 

After spending three years running around for medical treatments, her mother died in 2017. Brown began her career by acting in minor roles in different Indie films and direct-to-video films.

At some point, she developed chronic pain and fatigue and could not get back to work for a year. Her daughter suggested that she adopted veganism to help her gain recovery, and she did.

On June 11, 2016, Brown was the first speaker for the graduation exercises at John M. Morehead High School.

Tabitha Brown Instagram

Social Media Breakthrough 


In October 2017, Tabitha Brown became an Uber driver to make ends meet as a part-time actress. She made a video in December 2017 of a Whole Foods Market vegan BLT sandwich. It went viral and got her hired by a company as a brand ambassador to travel the country.

In early March 2020, she created a TikTok account where she started sharing vegan recipes, family moments, cooking tips, and encouraging words that got her 2 million followers within five weeks.

Brown has been broadcasting live cooking shows and product reviews on Facebook Live since early 2018.

By the end of April 2020, Tabitha Brown had attracted the notice of Creative Artists Agency, a significant player in the entertainment business, who saw enormous potential in her. Her career reached a turning point with this signing, which provided her with brand-new chances and platforms. She started hosting “All Love” on Ellen Digital Network just a few short months later, in late June 2020, further confirming her status as a cherished host and influencer.

For Tabitha, 2021 was a year filled with many successes. With the introduction of the “Tab Time” children’s show, a YouTube Original, she increased her appeal among younger audiences. Through this beautiful program, she taught children important lessons about love, kindness, and good living while blending her special brand of warmth, positivism, and vegan food.   

Tabitha’s talent and commitment were recognized, when “Tab Time,” her YouTube program, received nominations for Outstanding Preschool Series and Outstanding Host in the first-ever Children’s and Family Emmy Awards. These nominations are evidence of her capacity to engage young people and provide content that has an impact.


Tabitha’s innovative spirit shone brightly as well. In honor of her beloved afro, she created her own hair care company called “Donna’s Recipe,” which sells items that highlight true beauty and encourage self-acceptance. She also released her debut book, “Feeding the Soul (because it’s my business): Finding Our Way to Joy, Love, and Freedom.” As a result of the strong reader response to this moving memoir and manual for leading a full life, it quickly rose to the top of The New York Times Best Seller list, demonstrating Tabitha’s extraordinary storytelling talent and the influence she has on people’s lives.

In order to continue her extraordinary journey, Tabitha published her first cookbook in 2022, titled “Cooking from the Spirit: Easy, Delicious, and Joyful Plant-Based Inspirations.” This book, which is chock-full of her delectable vegan recipes and encouraging stories.

Never one to slow down, Tabitha entered the world of fashion as well, creating a clothing line in association with the renowned Target Corporation. Through this collaboration, she was able to influence more people positively by using fashion to share her message of self-expression and distinctive style with a larger audience. When her line came out and her cooking products, I went to Target and almost everything was sold out!

Expanding Horizons:

The influence of Tabitha Brown has spread beyond the social media sphere. Her foray into television resulted in the landing of her own program, “All Love with Tabitha Brown.” Her road to becoming a vegan, her relationship with her family, and other incidents from her personal life are all covered in the show. Through this platform, she may reach a larger audience and reach even more American homes with her message of love, optimism, and compassion.

Voice of Change

In addition to her culinary skills, Tabitha Brown has become a powerful voice in the struggle for social justice and equality. She uses her position to speak out on behalf of underrepresented groups, focusing on issues like racial injustice, LGBTQ+ rights, and women’s empowerment. Tabitha has become a symbol of hope and inspiration for people looking for change because of her ability to integrate these important topics with her well-known friendliness and inclusivity.

Philanthropic Endeavors:

Beyond her online persona, Tabitha Brown is dedicated to making a difference in the world. She actively engages in collaborations and charitable projects aimed at uplifting people. Tabitha shows her conviction in the value of charity and kindness by working with groups that fight homelessness and hunger and by sponsoring neighborhood projects.


The rise to prominence of Tabitha Brown as America’s vegan mother has been nothing short of amazing. She continues to support causes near and dear to her heart while motivating millions to live a more compassionate, vegan lifestyle, so her influence extends well beyond TikTok. As a result of her growing media profile and charitable activities, Tabitha has come to represent optimism, love, and sincerity. Tabitha Brown is undoubtedly a force to be reckoned with, creating a lasting impression on American society for years to come with her contagious optimism and relentless determination to make a difference. She has inspired me to not give up on my career dreams, trust in God and Thank God for all the many blessings. Thank you, Tab!

Tabitha Brown Awards and Nominations 

  • Veggie Awards in 2020, for Favorite Vegan Social Media Personality.
  • Streamy Awards in 2020, for the Food category.
  • NAACP Image Awards in 2021 for Outstanding Social Media Personality.

Hello there family🥰 Who listened to my @calm story last night? Did you rest well? I sure hope so❤️ Love you! ##tabithabrown

♬ original sound – Tabitha Brown


  • In 2005: Bad Reputation
  • In 2008: Outrighteous
  • In 2009: Thug Love
  • In 2010: Helpless
  • In 2012: Laughing to the Bank
  • In 2017: I Am Still Here
  • In 2018: All Between Us
  • In 2019: Princess of the Row

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